When a company’s been in business 30, 40, 50 years, it’s pretty easy to forget that not everyone with whom you interact knows you or understands the breadth of the experience you may offer that differentiates your company from your competitors.
And, outlining your whole company history on your website About Us page can get a bit unwieldy and long-winded.
But, it’s important from time-to-time to reflect on what makes your company the type of business your customers seek out. Likely, it’s more than one thing, dependent on the specific needs of each customer.
Sharing that information with new prospective customers helps demonstrate your potential fit beyond a list of products or capabilities. The best way to do that is through a blog article.
Blog articles provide companies with the leeway to share varied information in a less formal way than they might write their website or a press release. A blog can be used to announce new product information, new hires or new capabilities. It can also be used to share the warmer side of your business like talking about volunteer work or charities your company supports. And, it can be used to bolster your company’s leadership position with articles that discuss the industry issues your product or service addresses and how your company attained its level of success.
One example of using a blog article to remind customer who you are comes from Fujitsu Glovia, Inc., a California supplier of manufacturing ERP software.
In a recent Tumblr blog, the company retells a bit of its history as a division of electronics manufacturer Fujitsu Ltd., and how its association with a large, global manufacturer has enabled it to
The company also recently used its own blog to create a “Getting Started” series of articles that highlight specific modules in its ERP system. Check out these articles about the Product Management ERP Suite and the Manufacturing Management ERP software.
Few companies will have breaking news each week or month to keep their blog sufficiently populated. But, with a little creativity and a willingness to dig through the company archives, you’ll find plenty of topics of interest to your prospective customers.