Monday, March 18, 2019

Stone Veneer Design Resources Help Homeowners Envision Home Updates


It’s common knowledge that exterior home updates improve curb appeal and home value when selling one’s home. Every year, Remodeling Magazine publishes its list of Cost vs. Value Report, and for the last number of years, exterior home projects far outnumber interior projects as being the best in terms of return on investment.
Limestone & Dry Stack stone veneer from ProVia
Blue Ridge Limestone and Erie Dry Stack stone blend

Educating consumers about the value of adding stone veneer as part of an exterior home update has been an important part of ProVia’s homeowner outreach efforts. The company regularly reports Remodeling Magazine’s annual survey, and recently completed a series of articles and features on its website that take it one step further.

The company has developed a comprehensive array of stone veneer resources, including articles and interactive design applications that help homeowners envision and plan the addition of manufactured stone on their homes.

Resources for Designing with Stone


grout color selector
Grout color selector
The latest addition is the company’s grout color selector, the first such tool available in the home improvement industry.  The grout color selector enables homeowners to view their choice of manufactured stone with four different grouting colors, which can have a measurable impact on the visual effect of one’s stone veneer siding project.

This tool complements ProVia’s Visualizer, which can be used to upload an image of your home and view potential options for entry doors, windows, siding and stone.
Other articles and tools that the company has developed to help homeowners in their home improvement decision-making include:
·         Stone photo gallery         

Many Choices in Stone Styles, Colors   


shale gray stone colors
ProVia Shale Stone Color Palette
By offering design tools through its website, ProVia creates a one-stop shop for homeowners trying to navigate the many options available in stone veneer styles and colors.

ProVia offers nine styles of stone (Chisel Cut, Terra Cut, Ledgestone, Dry Stack, Limestone, Fieldstone, River Rock, Natural Cut and Precision Cut) and 10 color palettes.

The result is a better-informed homeowner and one who will likely feel they got exactly the results they desired once we’ve completed their project.



Wednesday, February 27, 2019

Promoting Industrial Wireless Networks for the Good of All


As a long-time manufacturer of industrial wireless radios, ESTeem seems like it should be spending all its time selling product and designing industrial wireless networks.

But the company is also a true champion of industrial wireless networks, believing wireless is the right solution when an application involves great distances, inaccessible areas or a need for mobile communication.

To support the growth of industrial wireless networks, ESTeem offers a trio of useful tools that any company can use as it researches and develops the possibilities of wireless.

Monday, February 25, 2019

Manufacturing Management Software for Any Need


Manufacturers these days face a tough row to hoe. Trade uncertainty, tightening labor markets, increasing customer demands and other variables can make running a factory difficult, if not downright precarious.

One tool that can ease some of that pain is manufacturing management software, which can help manufacturers:
  • prevent unnecessary downtime
  • increase manufacturing efficiency
  • improve quality

Friday, February 1, 2019

Stamping Press Manufacturer Meets Goals with Site Redesign


When Stamtec, Inc., a leader among stamping press manufacturers, decided to redesign its website, the Manchester, TN, company had several important goals in mind.

Chief among them was to move from a proprietary content management system to an open source CMS. Pilot Fish recommended Joomla as the CMS for Stamtec’s new website because it provided the flexibility and easy editing that the press manufacturer was looking for.

Other goals were to:
  • Create a clean, modern look and feel
  • Move to a responsive design for improved performance on mobile devices

Equally important was the company’s desire to retain and display all of the existing in-depth information concerning its mechanical press, forging press and servo press lines as well as auxiliaries like coil handling equipment.

Other site features include:


The new look and feel extend to the company Spanish-language and Italian-language websites.

Thursday, March 15, 2018

Remind Customers Who You Are


When a company’s been in business 30, 40, 50 years, it’s pretty easy to forget that not everyone with whom you interact knows you or understands the breadth of the experience you may offer that differentiates your company from your competitors.

And, outlining your whole company history on your website About Us page can get a bit unwieldy and long-winded.

But, it’s important from time-to-time to reflect on what makes your company the type of business your customers seek out.  Likely, it’s more than one thing, dependent on the specific needs of each customer.

Sharing that information with new prospective customers helps demonstrate your potential fit beyond a list of products or capabilities.  The best way to do that is through a blog article.

Blog articles provide companies with the leeway to share varied information in a less formal way than they might write their website or a press release.  A blog can be used to announce new product information, new hires or new capabilities. It can also be used to share the warmer side of your business like talking about volunteer work or charities your company supports. And, it can be used to bolster your company’s leadership position with articles that discuss the industry issues your product or service addresses and how your company attained its level of success.

One example of using a blog article to remind customer who you are comes from Fujitsu Glovia, Inc., a California supplier of manufacturing ERP software.

In a recent Tumblr blog, the company retells a bit of its history as a division of electronics manufacturer Fujitsu Ltd., and how its association with a large, global manufacturer has enabled it to 

The company also recently used its own blog to create a “Getting Started” series of articles that highlight specific modules in its ERP system.  Check out these articles about the Product Management ERP Suite and the Manufacturing Management ERP software.

Few companies will have breaking news each week or month to keep their blog sufficiently populated. But, with a little creativity and a willingness to dig through the company archives, you’ll find plenty of topics of interest to your prospective customers.
  

Monday, March 5, 2018

Stone Veneer, Steel Entry Doors Among Best Home Improvement Projects for ROI

It’s a pretty cool thing when respective media sources validate your products. As it does every year, Remodeling Magazine has issued its 2018 Cost vs. Value Report, which tracks the return-on-investment for a variety of home improvement projects across 100 markets in the U.S.

For homeowners considering selling their homes this year, this is a great resource. The report helps sort through all the potential home improvement projects that everyone has heard will “really help you sell your home” and offers guidance on how much value those types of projects will return.

ProVia Limestone and Dry Stack Manufactured Stone Veneer

Interestingly, a big kitchen update wasn’t No. 1. A minor kitchen update came in at #5 with 81.1% ROI. The top four projects cited were all home exterior projects:

  • #1 – Garage Door Replacement – 98.3%
  • #2 – Manufactured Stone Veneer – 97.1%
  • #3 – Steel Entry Door – 91.3%
  • #4 – Deck Addition – 82.8%

ProVia Legacy Steel entry door
Add caption

For ProVia, a Sugarcreek, Ohio, manufacturer of home exterior building products, the report highlighted the value of its four categories of products: entry doors, replacement windows, vinyl siding and manufactured stone veneer.

vinyl siding and vinyl windows

In addition to the manufactured stone veneer and steel entry door mentions at #2 and #3, new vinyl siding came in at #6 with 76.7% ROI and replacement vinyl windows came in at #7 with 74.3% ROI.

In fact, seven of the Top 10 value home improvement projects were for exterior home improvements.

Investing in exterior home improvements not only improves a home’s curb appeal, but can improve functionality through better energy efficiency, better security and improved durability.

Learn more about the 2018 Cost vs. Value report.

Monday, December 18, 2017

Use your Expertise to Offer Customers Useful Information

One thing everyone can agree on, the Internet has changed marketing from being a push activity, to a pull. Internet users determine what they want to click on and read, so it can be daunting for companies to develop strategies that bring those wanted eyeballs to their site.

That's where resource information on your website comes in. Even if your potential customers aren't specifically looking for you when they initiate their search on Google, with the right attention to material that hits their hot buttons, you have an opportunity to bring in those new users to your site.

An example of that would be the work we do with ProVia, a manufacturer of entry doors, patio doors, storm doors, replacement windows, vinyl siding and manufactured stone veneer. 

Along with detailed product information for folks making their product selections, the company also provides articles on common home remodeling topics that homeowners would find helpful.

For instance, when the company expanded with three new window lines:  Endure, Aspect and ecoLite, it also added articles to aid homeowners in how to pick out the right windows for their home.

Articles tackle common questions homeowners might have when considering new windows for their homes, like how to determine your home needs new windows, tips for choosing the best replacement windows, choosing between various window styleswindow glass selections that improve curb appeal, and picking the right windows for energy efficiency in your climate zone.

Providing tips and articles that help your customers make informed decisions builds your company's reputation as an expert in its industry and as one that is customer-friendly.  Not to mention, these types of resources, a form of content marketing, also are great for improving your website's SEO.

For assistance with your content marketing initiatives, contact Pilot Fish at 877-799-9994 ext. 2102.