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Friday, September 23, 2016

SEO Blogging Tips to Beat Back Writer's Block

Corporate blogging is the double-edged sword of industrial marketing. It's great for B2B SEO, client outreach, branding and so much more. But it also seems to induce an incredible amount of stress, especially when it comes to finding topics to write about.

A lack of ideas is actually the main objection most of our clients make when we recommend that they create a blog and publish regular posts. ... "What would I write about?" ... "Nothing ever happens." ... "We don't have any new products to unveil."

To help lessen the anxiety and spark a little creativity, we've come with nine blogging tips that any business can write about.

Bonus Tip (not included in this week's regular blog post): nearly all of the ideas are repeatable, some once a month, others once a quarter, certain topics just twice a year. Taken together, the nine post topics represent 36 weeks of blogging, all of which can be mapped out ahead of time.

Furthermore ... figure in one trade show a year (easily worth three posts - one promoting the event, one providing a "live" update from the show floor and a third wrapping up your experience) plus at least one standard news event (new hire, product launch, company milestone, etc), and that leaves you with 12 posts (about one a month) that you would need to find topics for.

Coming up with one idea a month is much less daunting than having to wrestle 52 ideas into existence. Which makes a corporate blog seem at least a little more do-able.

If you'd like help coming up with ideas - or even with writing your company's blog - give us a call at 877-799-994 ext. 2104 or submit our contact form.




SEO Blogging Tips to Beat Back Writer's Block

Corporate blogging is the double-edged sword of industrial marketing. It's great for B2B SEO, client outreach, branding and so much more. But it also seems to induce an incredible amount of stress, especially when it comes to finding topics to write about.

A lack of ideas is actually the main objection most of our clients make when we recommend that they create a blog and publish regular posts. ... "What would I write about?" ... "Nothing ever happens." ... "We don't have any new products to unveil."

To help lessen the anxiety and spark a little creativity, we've come with nine blogging tips that any business can write about.

Bonus Tip (not included in this week's regular blog post): nearly all of the ideas are repeatable, some once a month, others once a quarter, certain topics just twice a year. Taken together, the nine post topics represent 36 weeks of blogging, all of which can be mapped out ahead of time.

Furthermore ... figuring in one trade show a year (easily worth three posts - one promoting the event, one providing a "live" update from the show floor and a third wrapping up your experience) plus at least one standard news event (new hire, product launch, company milestone, etc) a year, and that leaves you with 12 posts (about one a month) that you would need to find topics for.

Coming up with one idea a month is much less daunting than having to wrestle 52 ideas into existence. Which makes a corporate blog seem at least a little more do-able.

If you'd like help coming up with ideas - or even with writing your company's blog - give us a call at 877-799-994 ext. 2104 or submit our contact form.




Monday, September 19, 2016

How to Learn What's Real, What's Important & What's Useful in B2B SEO

Last week, our blog featured news on the latest Google algorithm, along with some analysis of what that might mean for owners of B2B websites.

But it's not always that easy to tell the difference between fact and fiction when it comes to Google algorithm updates. There are a lot of rumors, misconceptions and outright untruths floating around out there.

It can be hard to figure out what’s real, what’s important and what’s useful to your company. A good way to minimize confusion and maximize your benefits is to find an Internet marketing agency you can trust and with which you can develop a long-time relationship.

Read our current post for a checklist to help you identify the right agency for your needs.


Friday, September 9, 2016

Another Google Algorithm Update?

The word on the street is that there's been another Google algorithm update, this time concerning its core algorithm - the underpinnings of how it ranks websites in its search engine results.

Such an update is different from Google's infrequent updates to Panda, Penguin and other measures it uses to ensure its search engine returns the best results possible (click here for a rundown on the different types of Google algorithm updates).

Of course, Google maintains that it constantly tweaks its core algorithm, which reportedly comprises 200+ ranking factors. And, of course, it's typically closed-mouthed on what SEO observers are reporting as a major new algorithm update.

For the skinny on what all this means for your B2B website and what steps you should take next, read our most recent blog post - or just give us a call at 877.799.9994. We're always happy to work with site owners who take a real interest in their Internet marketing.

Another Google Algorithm Update?

The word on the street is that there's been another Google algorithm update, this time concerning its core algorithm - the underpinnings of how it ranks websites in its search engine results.

Such an update is different from Google's infrequent updates to Panda, Penguin and other measures it uses to ensure its search engine returns the best results possible (click here for a rundown on the different types of Google algorithm updates).

Of course, Google maintains that it constantly tweaks its core algorithm, which reportedly comprises 200+ ranking factors. And, of course, it's typically closed-mouthed on what SEO observers are reporting as a major new algorithm update.

For the skinny on what all this means for your B2B website and what steps you should take next, read our most recent blog post - or just give us a call at 877.799.9994. We're always happy to work with site owners who take real interest in their Internet marketing.

Thursday, September 1, 2016

Can You Picture a Smooth Website Redesign?

At Pilot Fish, we can so completely picture that.In fact, it's one of our most important goals - quickly and efficiently creating and launching the websites that best meets our clients' needs.

The greatest impediment to reaching that goal is miscommunication. So much time can be lost in trying to figure out what the other person meant and then double-checking to see what they actually did mean.

In the hopes of helping you avoid similar missteps in your next website redesign, our creative director, Heather Kyle, shares six useful, time-saving tips in her most recent Pilot Fish blog post. Click here to get the whole skinny - and make sure to contact Pilot Fish for your next industrial website redesign.

Thursday, August 25, 2016

Remembering a Few SEO Basics Can Help You Find the Internet Marketing Help You Need

Committing oneself to optimizing a website – REALLY optimizing each web page for the search terms that meet your needs and your clients' needs – is hard work, and requires doing a lot of things – big and small – right some big things and many more little things right.

And the search engines aren't making it any easier. Google keeps making it more difficult to earn and maintain top rankings on its search engine; Bing and Yahoo constantly fiddle with their engines, as well. That's why it's important to find a partner you can trust to be able to navigate choppy SEO waters.

Of course, finding the right SEO and web design partner isn't easy, either. To help you along the path, we lay out six SEO basics to keep in mind during your search in our most recent blog post. Click the link to learn more or contact us for the B2B SEO and web design information you need.