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Tuesday, February 21, 2017

Making the Word a Bit More Secure

But we’re interrupting our regularly scheduled programming today to talk about something a little farther afield yet still important: cybersecurity and the need to recruit more women to fill rolls in that industry. Click here to learn more about the scholarship ESET is offering to help with the effort.

Monday, January 30, 2017

Jump-start Your 2017 B2B SEO with These 7 Tips

With the new year in full swing, now is a great time to start working on your B2B SEO program to improve your company website's rankings, traffic and leads.

Here are our top seven tips to help you get your 2017 Internet marketing off on the right foot:
  1. Focus on Your Audience
  2. Prioritize Quality
  3. Expand Your Research
  4. Answer the Question
  5. Visualize Success
  6. Stay Informed
  7. Be Adaptable
Select a link above to learn more about each tip - or read the full post on our B2B SEO blog.

If you'd like help with your Internet marketing this year, please be sure to contact Pilot Fish. We have the hands-on expertise and practical knowledge that can make a different in your B2B SEO>

Monday, January 23, 2017

Movement Can Make a Difference in B2B Web Design

Flapping, animated flags and dancing flames are still out, but subtle effects are possible using videos, sliders and other technology to enhance your B2B website's visual appearance.

Sliders and videos are both great ways to add visual appeal -- and to pack a lot of information into a limited amount of space.

Rollovers and dropdowns also can add visual interest while directing a site visitor's eyes and attention to the next page you want him or her to visit.

Read the most recent blog post on our website to learn how good web design can make a difference in how your site retains visitors:

And be sure to contact us when you need help with your B2B web design.

Monday, October 24, 2016

U.S. companies making manufacturing more productive, efficient

In all the discussion during this tumultuous political campaign about how many jobs were shipped overseas as the result of "bad" trade deals, one important factor has been ignored: the ability of U.S. companies to raise productivity through more sophisticated automation and improve efficiency with data collection and monitoring systems.

Before NAFTA, CAFTA and any other trade deals began to impact U.S. manufacturing, domestic businesses were already being squeezed by their customers to reduce costs and improve productivity. Certainly, shipping jobs overseas could take care of reducing labor costs, but increased lead times weren't going to satisfy many OEMs that wanted just-in-time manufacturing.

That's where manufacturing automation and production monitoring came in. Adding automation systems, especially in assembly line operations, reduced labor costs and improved productivity.

Production monitoring systems, like the production tracking software offered by ShopFloorConnect, reduce machine downtime and enable businesses to deploy their equipment more efficiently. The company's system works by monitoring and calculating overall equipment effectiveness (OEE). The OEE calculations provided by ShopFloorConnect track the actual number of parts produced by a machine against the total number of parts that could have been produced. Part quality also is factored into the OEE equation. The resulting information assists manufacturers in identifying opportunities to increase production.  

As a result of increased automation and improved efficiency, U.S. manufacturers produce twice as many goods as in 1984, but with one-third fewer workers.

Wednesday, October 19, 2016

Custom Website Designs vs. CMS Design Templates

When the time comes to redesign your company's website, there are a lot of decisions to be made about content, message, lead generation, etc.

But one of the first and most important decisions comes before you even get to that point: The decision on how to actually build and design the site itself.

In these days of economic uncertainty, it's easy to go for the (initially) least expensive option: a templated site you develop yourself via one of the many online services that now offer DIY web design.

If your only concern is get something -- anything -- about your company online at the very lowest entry cost, then you've made the right choice.

However, if you're also concerned about SEO, lead generation, customer perception and branding, you've most likely made a very wrong choice.

Read our most recent blog post to learn why custom website design is often the best choice for corporate websites. If you'd like to skip a step and go directly to the help you need, contact us now via our web form or by phone at 877-799-994.

Monday, October 10, 2016

Understanding the 5 Google Analytics Reports that Can Boost your Search Engine Performance

When you’re in charge of your company’s,website, it can be hard to explain to coworkers and supervisors how well the site is performing - and it can be even harder to try to figure out to judge your company’s website performance even before you get to that point.
Average rank in search results is a favorite Google stat that many people like to pull out. But if your ultimate goals are to increase qualified leads and covert them into sales, your average Google rank isn’t going to provide many actionable insights.
However, there are five other basic Google Analytics reports that can shed light not only on your corporate website’s performance but also on ways to improve that performance. Read our latest blog post for the full skinny on finding and understanding the Google Analytics stats you need.

Friday, September 23, 2016

SEO Blogging Tips to Beat Back Writer's Block

Corporate blogging is the double-edged sword of industrial marketing. It's great for B2B SEO, client outreach, branding and so much more. But it also seems to induce an incredible amount of stress, especially when it comes to finding topics to write about.

A lack of ideas is actually the main objection most of our clients make when we recommend that they create a blog and publish regular posts. ... "What would I write about?" ... "Nothing ever happens." ... "We don't have any new products to unveil."

To help lessen the anxiety and spark a little creativity, we've come with nine blogging tips that any business can write about.

Bonus Tip (not included in this week's regular blog post): nearly all of the ideas are repeatable, some once a month, others once a quarter, certain topics just twice a year. Taken together, the nine post topics represent 36 weeks of blogging, all of which can be mapped out ahead of time.

Furthermore ... figure in one trade show a year (easily worth three posts - one promoting the event, one providing a "live" update from the show floor and a third wrapping up your experience) plus at least one standard news event (new hire, product launch, company milestone, etc), and that leaves you with 12 posts (about one a month) that you would need to find topics for.

Coming up with one idea a month is much less daunting than having to wrestle 52 ideas into existence. Which makes a corporate blog seem at least a little more do-able.

If you'd like help coming up with ideas - or even with writing your company's blog - give us a call at 877-799-994 ext. 2104 or submit our contact form.