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Tuesday, March 21, 2017

New Manufacturing Growth = New B2B SEO Demands

According to a report from the Institute of Supply Management, U.S. manufacturing is on a six-month growth trend that gives every indication of continuing.

Which is a great thing - increased manufacturing means increased demand for a wide range of goods and services, giving a boost to everyone along the way.

Well, giving a boost to everyone who's prepared to take advantage of the opportunity. Many of those growing manufacturers will turn to the Internet to find the suppliers they need - is your website ready to capitalize on that increased interest?

This is a good time to talk a thorough look at your SEO and corporate website. Can your site be found in searches for terms that prospects actually use to find goods and services like yours? Once those prospects arrive at your website, will it provide the information they need in the way the need it?

Check out our most recent blog post to decide if your site is ready - and what to do if it's not.

Thursday, March 16, 2017

Effective B2B SEO requires coming out of the dark

As an Ohio SEO company that works primarily with industrial clients and other B2B companies, we’re accustomed to having clients tell us that they want to improve their SEO rankings, but are concerned about their competition finding out too much about them.

Customer lists, trade secrets, product pricing are among the taboo topics that we’re told should not appear anywhere on the website. And, we’re more than happy to comply, because there is value in not sharing with your competitors the secret to your success.

But, at the same time, to take full advantage of SEO, it’s important that businesses learn how to open up about themselves to be able to provide the breadth of content online that will help Google you’re your website higher for important keywords and help prospects learn enough about the business to want to make contact.

That means looking at other aspects of your business to find material that your customers and prospects find to be of value, and that you can leverage as SEO content for better Google rankings

Industrial SEO Case Study

By way of example, one of our industrial clients, MB Kit Systems Inc., of Akron, Ohio, recently underwent a name change and domain change from item North America, a name by which it had been known for 20 years.

Along with prescribing all the important activities required to preserve their SEO during the domain change, we also talked about identifying content that would help the company further establish its new brand. We realized we had a golden opportunity in promoting its long-time relationship with Rockwell Automation, as a member of the Encompass Partner Program. MB Kit Systems is the only provider of item-brand extruded aluminum framing profiles and components that has passed the rigorous review to be in this program and one of only a handful of mechanical solutions providers in the program.

This had been the worst-kept secret at the company, an accomplishment of which they were quite proud, but something they’d never talked about or promoted on their website.

A new business partnership with Glide-Line for modular pallet conveyors that will enhance MB Kit Systems’ ability to provide turnkey material handling solutions provided another opportunity to promote the company with good SEO content.

Many industrial businesses have relationships or partnerships they can leverage to better promote their services and generate new SEO content. It just takes a willingness to come out of the closet and let the sunshine in.

For assistance in developing a B2B SEO campaign that builds better search engine rankings and improves your communication with prospects and customers, contact Pilot Fish.

Tuesday, February 28, 2017

Time to Review Your CMS-based Website?

Content management systems (CMS) provide a wide variety of advantages for B2B websites: companies have greater control over the content and can post information on their own schedule rather than waiting for a vendor.

A CMS also provides a certain level of comfort for non-professionals tasked with updating their employers' websites; in most cases, all they need to do is type in the new website info and hit "submit," "publish" or "post."

But for all their benefits, CMS can introduce a whole range of issues over time, including:

  • Poor/non-existent SEO
  • Inconsistent, improperly sized or missing images
  • Broken text links on multiple pages
  • Missing videos, PDFs or other files
  • Inconsistent, unprofessional differences in font size, type and color

For a full rundown of all the issues and how to address them, make sure to read our most recent blog post.

Tuesday, February 21, 2017

Making the World a Bit More Secure

But we’re interrupting our regularly scheduled programming today to talk about something a little farther afield yet still important: cybersecurity and the need to recruit more women to fill rolls in that industry. Click here to learn more about the scholarship ESET is offering to help with the effort.

Monday, January 30, 2017

Jump-start Your 2017 B2B SEO with These 7 Tips

With the new year in full swing, now is a great time to start working on your B2B SEO program to improve your company website's rankings, traffic and leads.

Here are our top seven tips to help you get your 2017 Internet marketing off on the right foot:
  1. Focus on Your Audience
  2. Prioritize Quality
  3. Expand Your Research
  4. Answer the Question
  5. Visualize Success
  6. Stay Informed
  7. Be Adaptable
Select a link above to learn more about each tip - or read the full post on our B2B SEO blog.

If you'd like help with your Internet marketing this year, please be sure to contact Pilot Fish. We have the hands-on expertise and practical knowledge that can make a different in your B2B SEO>

Monday, January 23, 2017

Movement Can Make a Difference in B2B Web Design

Flapping, animated flags and dancing flames are still out, but subtle effects are possible using videos, sliders and other technology to enhance your B2B website's visual appearance.

Sliders and videos are both great ways to add visual appeal -- and to pack a lot of information into a limited amount of space.

Rollovers and dropdowns also can add visual interest while directing a site visitor's eyes and attention to the next page you want him or her to visit.

Read the most recent blog post on our website to learn how good web design can make a difference in how your site retains visitors:

And be sure to contact us when you need help with your B2B web design.

Monday, October 24, 2016

U.S. companies making manufacturing more productive, efficient

In all the discussion during this tumultuous political campaign about how many jobs were shipped overseas as the result of "bad" trade deals, one important factor has been ignored: the ability of U.S. companies to raise productivity through more sophisticated automation and improve efficiency with data collection and monitoring systems.

Before NAFTA, CAFTA and any other trade deals began to impact U.S. manufacturing, domestic businesses were already being squeezed by their customers to reduce costs and improve productivity. Certainly, shipping jobs overseas could take care of reducing labor costs, but increased lead times weren't going to satisfy many OEMs that wanted just-in-time manufacturing.

That's where manufacturing automation and production monitoring came in. Adding automation systems, especially in assembly line operations, reduced labor costs and improved productivity.

Production monitoring systems, like the production tracking software offered by ShopFloorConnect, reduce machine downtime and enable businesses to deploy their equipment more efficiently. The company's system works by monitoring and calculating overall equipment effectiveness (OEE). The OEE calculations provided by ShopFloorConnect track the actual number of parts produced by a machine against the total number of parts that could have been produced. Part quality also is factored into the OEE equation. The resulting information assists manufacturers in identifying opportunities to increase production.  

As a result of increased automation and improved efficiency, U.S. manufacturers produce twice as many goods as in 1984, but with one-third fewer workers.