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Friday, April 21, 2017

Google video helps level the SEO playing field for business owners

Trying to improve your company's search engine rankings on Google can sometimes feel like a mythical struggle, where your business is the puny, weak mortal trying to best a seemingly unbeatable giant.

But Google really isn't the enemy - after all, it only succeeds if website owners succeed in getting their own good content found in in Google's search results.

Toward that goal, Google has released a YouTube video explaining how companies can find a good SEO company, which is chock-full of tips that can help businesses get the help they need in boosting their search engine rankings.

Read our latest blog post for an analysis of Google's motivation in posting the video, along with a our distillation of the presentation's key points.

Tuesday, April 11, 2017

Prepare for a Successful Website Redesign

It’s time to redesign your company’s website and you’ve found a great B2B SEO/web design group to handle the process for you. With the team hired, you can go back about your regular business and leave everything in the capable designer’s hands, right?
Not so fast. Hiring the right SEO/web design experts is just the first step. Your involvement needs to continue throughout the process to ensure your new website conveys the message and brand your company’s after.
And that’s not because web designers don’t know how to do their jobs. The issue is that they *do* know how and they’re very aware that just about any web design is the right one for one company or another. The answer they need to uncover is which design is right for *your* company.
Hence, the pre-design meeting, which is your chance to provide the necessary information to ensure your company gets the right website for its needs.
Prepare for the meeting is important - for one thing, you need to be able to identify websites that you do and don’t like and explain why.
Read our latest blog post for more information on this and four other tips to help you prepare.

Tuesday, March 21, 2017

New Manufacturing Growth = New B2B SEO Demands

According to a report from the Institute of Supply Management, U.S. manufacturing is on a six-month growth trend that gives every indication of continuing.

Which is a great thing - increased manufacturing means increased demand for a wide range of goods and services, giving a boost to everyone along the way.

Well, giving a boost to everyone who's prepared to take advantage of the opportunity. Many of those growing manufacturers will turn to the Internet to find the suppliers they need - is your website ready to capitalize on that increased interest?

This is a good time to talk a thorough look at your SEO and corporate website. Can your site be found in searches for terms that prospects actually use to find goods and services like yours? Once those prospects arrive at your website, will it provide the information they need in the way the need it?

Check out our most recent blog post to decide if your site is ready - and what to do if it's not.

Thursday, March 16, 2017

Effective B2B SEO requires coming out of the dark

As an Ohio SEO company that works primarily with industrial clients and other B2B companies, we’re accustomed to having clients tell us that they want to improve their SEO rankings, but are concerned about their competition finding out too much about them.

Customer lists, trade secrets, product pricing are among the taboo topics that we’re told should not appear anywhere on the website. And, we’re more than happy to comply, because there is value in not sharing with your competitors the secret to your success.

But, at the same time, to take full advantage of SEO, it’s important that businesses learn how to open up about themselves to be able to provide the breadth of content online that will help Google you’re your website higher for important keywords and help prospects learn enough about the business to want to make contact.

That means looking at other aspects of your business to find material that your customers and prospects find to be of value, and that you can leverage as SEO content for better Google rankings

Industrial SEO Case Study

By way of example, one of our industrial clients, MB Kit Systems Inc., of Akron, Ohio, recently underwent a name change and domain change from item North America, a name by which it had been known for 20 years.

Along with prescribing all the important activities required to preserve their SEO during the domain change, we also talked about identifying content that would help the company further establish its new brand. We realized we had a golden opportunity in promoting its long-time relationship with Rockwell Automation, as a member of the Encompass Partner Program. MB Kit Systems is the only provider of item-brand extruded aluminum framing profiles and components that has passed the rigorous review to be in this program and one of only a handful of mechanical solutions providers in the program.

This had been the worst-kept secret at the company, an accomplishment of which they were quite proud, but something they’d never talked about or promoted on their website.

A new business partnership with Glide-Line for modular pallet conveyors that will enhance MB Kit Systems’ ability to provide turnkey material handling solutions provided another opportunity to promote the company with good SEO content.

Many industrial businesses have relationships or partnerships they can leverage to better promote their services and generate new SEO content. It just takes a willingness to come out of the closet and let the sunshine in.

For assistance in developing a B2B SEO campaign that builds better search engine rankings and improves your communication with prospects and customers, contact Pilot Fish.

Tuesday, February 28, 2017

Time to Review Your CMS-based Website?

Content management systems (CMS) provide a wide variety of advantages for B2B websites: companies have greater control over the content and can post information on their own schedule rather than waiting for a vendor.

A CMS also provides a certain level of comfort for non-professionals tasked with updating their employers' websites; in most cases, all they need to do is type in the new website info and hit "submit," "publish" or "post."

But for all their benefits, CMS can introduce a whole range of issues over time, including:

  • Poor/non-existent SEO
  • Inconsistent, improperly sized or missing images
  • Broken text links on multiple pages
  • Missing videos, PDFs or other files
  • Inconsistent, unprofessional differences in font size, type and color

For a full rundown of all the issues and how to address them, make sure to read our most recent blog post.

Tuesday, February 21, 2017

Making the World a Bit More Secure

But we’re interrupting our regularly scheduled programming today to talk about something a little farther afield yet still important: cybersecurity and the need to recruit more women to fill rolls in that industry. Click here to learn more about the scholarship ESET is offering to help with the effort.

Monday, January 30, 2017

Jump-start Your 2017 B2B SEO with These 7 Tips

With the new year in full swing, now is a great time to start working on your B2B SEO program to improve your company website's rankings, traffic and leads.

Here are our top seven tips to help you get your 2017 Internet marketing off on the right foot:
  1. Focus on Your Audience
  2. Prioritize Quality
  3. Expand Your Research
  4. Answer the Question
  5. Visualize Success
  6. Stay Informed
  7. Be Adaptable
Select a link above to learn more about each tip - or read the full post on our B2B SEO blog.

If you'd like help with your Internet marketing this year, please be sure to contact Pilot Fish. We have the hands-on expertise and practical knowledge that can make a different in your B2B SEO>