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Friday, June 24, 2016

Mix and Match Existing Content & New Backlinks for Maximum SEO Effect

Our current blog post on link-building touches on how creating website content and adding new backlinks have to work hand in hand to keep a site performing well on the search engines and generating high-quality leads. 
Custom replacement window and door manufacturer ProVia, a long-time Pilot Fish client, puts this strategy to work on a regular basis, mining existing content to create new pieces and to find new ways to link back to its corporate website.
ProVia has an absolute treasure trove of product images that are available for use not only on provia.com but also on a wide range of social media and industry resource websites.
A case in point is the company’s latest ideabook on houzz.com - a well-established, well-regarded site focused specifically on ProVia’s own target audiences.
While the ideabook is new, the content itself is not - all of the images already existed, as did the descriptions. ProVia simply combined them together in a different way to create a unique piece of content.
In the process, ProVia also added nearly 30 links back to pages deep within its website, a number of which had never been linked to before. 
The company already has its eye on its next content-and-backlinks masterpiece, which we’ll be sure to highlight in a future post.

Thursday, April 28, 2016

Leveraging Corporate News for Fun & Profit

With staff at so many companies stretched so thin, it's hard for most manufacturers to find the time or staff to promote the sort of interesting and important developments that occur on a regular basis at every company in the U.S.
But promoting corporate news doesn't necessarily require a big investment of resources. In fact, eight simple steps can get any company, no matter how understaffed, into a regular routine of promoting itself online.
Most importantly this isn't promotion for the sake of promotion. Properly promoting corporate news – say participation in a trade show, a new product launch, a company milestone or employee achievement – provides an amazing opportunity to:
  • Boost brand awareness
  • Improve search engine rankings
  • Increase qualified sales leads
  • Strengthen the bottom line
All of which means greater profitability for your company. And what could be more fun than that?

Monday, April 18, 2016

B2B company quandary: Blog or post news?



“Should we create a blog or a news releases section for our website?” is a question we typically hear from our website and SEO clients as they ponder the most effective way to conduct their content marketing.

I generally will recommend a blog for content marketing because it’s more versatile than a news section, is easier for non-experienced website users to update and provides as much if not more SEO value. 

Most of the companies we work with can’t say they have news often enough to keep a news section from getting stale.  However, there are plenty of ways to update a blog because it can be used for any type of announcement, topic or article, including press releases, trade show schedules and feature articles about the company’s products and services.

At Pilot Fish, we help our clients get into the routine of blog posting and other forms of content marketing, and provide support in multiple areas, including idea development, content writing, optimization and posting, if necessary.

Blog article topics can come from a number of different sources, both internal and external. 

Current events, for example, might spark an idea for an article related to your business. item North America, a distributor of extruded t-slot aluminum framing systems, oftentimes uses current events as the news peg for its blog articles. One example is the company’s most recent blog tying in this week’s National Environmental Education Week with the reusability and recyclability of their extruded t-slot aluminum framing products

Technical tips are a handy source of blog material for many industrial SEO clients, including GCH Tool, a manufacturer of grinder parts and components.  The company frequently develops blog articles focused on technical and maintenance tips for centerless grinder parts and components, surface grinder parts, ID grinder parts, OD grinder parts and double disc grinder parts.  

Fujitsu Glovia, a manufacturing ERP software company, uses its blog to share trade show plans, like its recent exhibit at the AeroDef trade show, where it highlighted the advanced aerospace and defense ERP features of its GLOVIA G2 software.

Contact Pilot Fish to for assistance building and managing a blog for your company site or implementing other content marketing initiatives.

Wednesday, April 13, 2016

Good content: your prospects want it; can you deliver?

A group of recent but unrelated surveys point to a useful convergence: good content. Industrial buyers want to read it; industrial sellers want to create more of it and post it online.

Read our latest article to learn how you can take advantage of this intersection of interests.

Tuesday, March 29, 2016

Batten down the SEO hatches

In Google news, more changes are expected soon in how the Internet behemoth handles mobile searches.

Some sites will be ready; others will still be floundering in the wake of past Google updates like Hummingbird, Panda, Penguin and last spring's Mobilegeddon I.

Which camp will your company be in? Is your corporate website ready to weather the coming storm, or is it more like a leaky old tub?

Read the current Pilot Fish SEO blog post to learn how to get your Internet marketing in shipshape.


Monday, March 14, 2016

Survey Says! ... There's a lot of digital marketing frustration out there

According to a new survey by Ascend2, nearly half of respondents felt their digital marketing efforts were below average, and 71% said their efforts were increasing only marginally or were actually decreasing.

Lack of training and time were cited as major obstacles, which is where companies like Pilot Fish come in. Manufacturers who find a trustworthy, effective Internet marketing partner know they've got an expert resource to rely on.

But finding the right partner is only half the formula - the other half requires the client to provide the information, background and access needed for a success digital marketing campaign. Read more details in this week's blog post.

Monday, March 7, 2016

Cheap Web Hosting Doesn't Equal Good Web Hosting

Who doesn't like to be known as a savvy business person, wisely using company resources to meet corporate and customer goals?

Of course, "wisely using company resources" means finding the best solution, not necessarily the cheapest solution. This is particularly true for web hosting and SEO. Visit http://fb.me/4pKjTDFhT to learn about the pitfalls and how to avoid them.