While he pondered his decision, it occurred to me that it would be a fun and useful feature on the Bob Evans menu and, even the web site, to have a "glossary" of all the different ways to cook an egg.
As a person who spent a significant portion of her career in print media, I really appreciate the flexibility the Internet offers as a marketing vehicle.
In my mind, some of the biggest advantages are:
- Cheap, unlimited space;
- Ease with which content can be edited (your mistakes aren't permanent on the Web!);
- No deadlines -- you can add, update, edit whenever you want, without being at the mercy of a third-party publisher or mailing house.
As a result, the Internet offers companies (including yours) the opportunity to be creative in providing useful and engaging content.
Are you taking advantage of it?