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Monday, February 5, 2007

Internet offers the space to be creative

I was at a Bob Evans restaurant on Saturday morning for breakfast with my son, who was having a hard time deciding how he wanted his eggs prepared.

While he pondered his decision, it occurred to me that it would be a fun and useful feature on the Bob Evans menu and, even the web site, to have a "glossary" of all the different ways to cook an egg.

As a person who spent a significant portion of her career in print media, I really appreciate the flexibility the Internet offers as a marketing vehicle.

In my mind, some of the biggest advantages are:

  • Cheap, unlimited space;
  • Ease with which content can be edited (your mistakes aren't permanent on the Web!);
  • No deadlines -- you can add, update, edit whenever you want, without being at the mercy of a third-party publisher or mailing house.

As a result, the Internet offers companies (including yours) the opportunity to be creative in providing useful and engaging content.

Are you taking advantage of it?

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