Yesterday, I gave a presentation to the Rubber Division of the American Chemical Society at their annual Spring Conference in Akron, Ohio, on "You're Online: Is it Working?"
During the presentation, I described web site marketing as a “three-legged stool.”
The first leg is content, the second is design/coding, and the third is promotion. Without any one of these elements, your web site will fail to deliver the traffic and leads you expect.
The presentation covers the key elements to successful web site content, design and search engine optimization. Additionally, I've provided current statistical data on Internet use in the b2b and industrial sectors.
Here's a link to view Polysort's Rubber Division presentation.