This blog is intended for the average marketing manager of a business who has lots of balls in the air -- working with sales, executive management, and typically juggling multiple marketing programs, print, direct mail, web, etc.
So, their time is valuable, and limited. They don't have time to become SEO experts, but need to learn enough to be able to make some educated decisions about how to direct their company's online strategy.
That's my target audience. If you want real technical material, go somewhere else. This will be very high-level stuff, and easy to read.
That's why I've named it KISS -- Keep it Simple Stupid, SEO and Web Design.