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Monday, March 19, 2007

Flash isn’t the problem, it’s lack of text

We recently met with a prospect who asked us for an opinion about their web site and its performance on search engines. The site was beautifully designed, entirely in flash.

It was difficult to tell the prospect, who clearly had spent a great deal of time and investment on this site, that in order to achieve search engine positioning, the site would basically need to be blown up.

Ultimately, the problem wasn’t that Flash was used to design the site. The problem was that there was no text for the search engines to index. Flash can be used to improve the aesthetics of a site or draw attention to certain elements. But it shouldn’t be used to the exclusion of basic text, which is what the search engines need to index and rank your site.

Read more about how to properly design with Flash.