I think the Internet world is moving too fast for most companies. Just when businesses are beginning to understand the concept of on-page search engine optimization, we’ve had to try to quickly bring them up-to-speed with the importance of a good incoming link strategy.
Now, we’re going to have to turn our attention to Google’s Universal Search. Google has begun implementing a change to its algorithms to pull content from its vertical search engines (News, Video, Images, Maps, etc.) to display amid regular text results in the main search.
It creates a great opportunity for businesses to leverage content they may already have on their site, or content that can be developed to get additional visibility on the search engine.
But getting them to understand it and then to make a commitment to use all the technology will be quite the challenge for some time.