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Wednesday, May 14, 2008

Questions to Ask Prospective SEO Firms

Not all SEO firms are alike. Unfortunately, because search engine optimization is a mystery to most marketing managers, it can be pretty easy to get bamboozled by an unscrupulous company offering you SEO services on the cheap.

To help you avoid that problem, which at minimum would result in money wasted on an ineffective campaign and at worst could cause your site to be banned by Google or Yahoo, I've created a list of questions to help you choose the right SEO firm and also have identified common mistakes that neophyte companies make when starting SEO.