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Tuesday, June 3, 2008

Google Defines Change, Change Defines Search

“The world hates change, yet it is the only thing that has brought progress.”

I wouldn’t be surprised if these words by American inventor Charles Kettering (developed automatic transmission, spark plug, safety glass, electric railway gate, among others) were etched above the doors at Google Inc.’s headquarters in Mountain View, Calif.

Google has single-handedly changed the way people locate information on the Internet. Every move it makes is studied, second-guessed and mimicked by its competitors. And, in the spirit of all great American inventors, the company is never satisfied with the status quo, always working on the next iteration of search that will make its site that much more vital in the research habits of Internet users worldwide.

And, true to Mr. Kettering’s quote, every time Google changes its algorithm, the world of Internet users and web site owners hates it. Hates it because for some businesses the hard-earned positions on the search engine suddenly drop off and with it, traffic and leads.

Once again, Google is going through an algorithm change, the results of which will be felt in the weeks to come. To help you understand what your business can do to weather these changes, I recommend you read this article on “What’s the Best Way to Deal with a Search Engine Algorithm Update?”

Check out some other quotable gems from Charles Kettering.