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Wednesday, May 6, 2009

Case Study Shows Value of SEO to Industrial Firms

Although times are lean, many companies realize that pulling the plug entirely from their marketing efforts could impact their ability to bounce back quickly when the economy takes a turn for the better.

The key is deciding how most efficiently to spend a very limited marketing budget.

Last fall, Polysort/Pilot Fish began working with Champion Plastics, a plastic bag manufacturer, to improve the company's search engine placement. Champion had hired an ad agency to redesign the site, and the newly designed site failed to improve the company's search engine positioning, site traffic or leads.

Upon review by our staff, we discovered the site had been built in a way that blocked Google and other search engines from indexing it. We corrected the technical barriers and optimized the content. Within weeks, the company closed on a new customer that directly resulted from being found on Google. And, within three months, the company's site was performing for more than 60 important keyword terms.

All this happened in the throes of a terrible recession.

Champion Plastics' John Callaghan credited our company with his site's turnaround: “We got that customer as a direct result of the work Polysort did for us. Polysort was able to diagnose the site’s problems and provide a workable solution. We’re now performing on many variations of keywords that are bringing potential customers to our site.”

Read the full case study.

Polysort provides web design and search engine optimization to companies in the plastics and rubber industry. Our Pilot Fish SEO division serves industrial and B2B clients in other markets.

For assistance with your search engine placement, contact John Inama at 877-799-9994 ext. 2104 or fill this form.

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