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Monday, June 29, 2009

Strategies for Search Engine Success -- NPE 09 Presentation

Last week I gave a presentation on search engine optimization (SEO) at NPE 09, the plastics industry's triennial tradeshow held at McCormick Place in Chicago. I got rave reviews on the material. Many plastics businesses don't understand the basic mechanics of how search engines rank web sites and what they need to do to get the visibility necessary to drive new business leads.

For those that missed it, here's my presentation: