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Thursday, August 27, 2009

National High School Sports Site Model Launched

I've been away from my blog for a while, and now I can tell you why. We've been developing a new business concept, which we are now launching.

Check out Sports Reporting Technologies, our new company devoted to licensing our SPORTSITEWARE(TM) system for developing a high school sports site business.

This system is different than any other sports site software out there. It's not geared for schools or individual sports teams to record detailed game stats.

This system is about developing news and filling the gap where newspapers have fallen in their coverage of high school sports. With the SPORTSITEWARE(TM) system, you can select the schools, sports and conferences you want to cover. We provide the tools to publish news, photos, audio, video, game schedules, results and stats. Our system also includes advertising and premium content subscription modules for revenue generation.

Currently, we're offering custom programs for these high school sports: football, volleyball, soccer, cross country, basketball, wrestling, swimming/diving, baseball, softball and track and field. We'll be adding new features once our inital rollout is complete and expect to add more sports for next year.

We've just launched our pilot site, SportsInk, which covers all the sports for 35 high schools in Summit and Medina counties in Ohio. We've gotten great feedback from coaches already, many of whom we provided a preview during the summer while the site was still in development. It's still in development; we're rolling out new features every week, but when you have a chance, check it out!

What you'll see on SportsInk is that they've already sold a good bit of advertising. Talk to local advertisers about high school sports -- they'll tell you they're interested in sites that show high interest in local markets. It's like shooting fish in a barrel!

We'll be licensing the technology to persons or companies that want to run an online sports site business. Licensing will include revenue rights to national advertising contracts we're already negotiating, as well as a "how-to manual" on setting up an online business, from staffing to promotion to selling advertising.

For more information, contact me at 877-799-9994 ext. 2102.