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Monday, January 25, 2010

SEO vs. PPC

We're frequently asked the question whether a client or potential client should engage in SEO or PPC to drive traffic to their web site.

Pilot Fish had the chance to test this recently, when we developed a new high school sports site -- www.sportsink.com.

What we learned was not surprising: while PPC offered immediate click-throughs, SEO delivered much higher numbers and still does today.

Read the full case study on SEO vs. PPC.

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