One of the difficulties of the newspaper industry, which has been suffering from plummeting circulation during the last 10 years, is being able to commercialize an online product.
The issue isn't having the content. Rather, I believe, the issue is presentation of the content and most newspaper chains lack of financial flexibility to invest in an online product that will generate value for their company.
I've spent the last several weeks reviewing newspaper websites and many offer nothing more on their site than they do in print. Additionally, what is available really isn't developed for Internet -- it's just a cut-and-paste job from the print property.
Internet users have become accustomed to wanting a rich, multi-media experience when they go online and, until newspaper sites find a way to deliver that, it will be difficult to create a revenue stream from their websites.
That's where Sports Reporting Technologies comes in. We've just opened up for licensing our SPORTSITEWARE(TM) CMS platform for covering high school sports. It enables journalists with little technical ability to operate a full multi-media site including news stories, photos, audio, video, game schedules, results and stats.
The system also can be used by entrepreneurs interested in starting their own high school sports site.
Read more about our high school sports reporting website CMS.