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Thursday, December 23, 2010

New high school sports CMS aids newspapers, radio stations

One of the difficulties of the newspaper industry, which has been suffering from plummeting circulation during the last 10 years, is being able to commercialize an online product.

The issue isn't having the content. Rather, I believe, the issue is presentation of the content and most newspaper chains lack of financial flexibility to invest in an online product that will generate value for their company.

I've spent the last several weeks reviewing newspaper websites and many offer nothing more on their site than they do in print. Additionally, what is available really isn't developed for Internet -- it's just a cut-and-paste job from the print property.

Internet users have become accustomed to wanting a rich, multi-media experience when they go online and, until newspaper sites find a way to deliver that, it will be difficult to create a revenue stream from their websites.

That's where Sports Reporting Technologies comes in. We've just opened up for licensing our SPORTSITEWARE(TM) CMS platform for covering high school sports. It enables journalists with little technical ability to operate a full multi-media site including news stories, photos, audio, video, game schedules, results and stats.

The system also can be used by entrepreneurs interested in starting their own high school sports site.

Read more about our high school sports reporting website CMS.

What's effective SEO worth to you?

I could have titled this blog item "What's SEO worth to you," but that would ignore all the scam artists out there that offer to provide SEO services for a ridiculously low price. Problem is, the results bear out the effort they put into it and by the time the client figures that out, they are long gone.

We are occasionally asked to compete with other "SEO" firms for specific projects and I cringe at the process. Too often, the client is looking for the lowest bid and not paying attention to the details about what they're actually going to get. We usually end up getting the client anyway, perhaps a year or two later, after they realize that the methodic program we outlined, priced higher than the SEO vendor who originally won the project, in retrospect sounds more sensible than the quick-fix they were promised by the other guys.

Effective SEO is not a quick fix, it requires skill and talent, and it can be expensive. I wrote a more extensive article about the expense of SEO for the website SiteProNews. You can read it here: Effective SEO No Walk in the Theme Park