Here's a video created from an article I wrote on justifying the costs for effective SEO. It's called "Effective SEO no walk in the theme park."
The reason I titled the article and video "Effective SEO" is because there are so many scam artists out there touting low-cost services as SEO. For the average person trying to sort through the knowledgeable professionals in the field and the ones who will provide a very basic level of service, it's like walking through a minefield.
So, for assistance with an "effective SEO" program, contact Pilot Fish SEO at 877-799-9994 ext. 2104.