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Wednesday, August 22, 2012

SEO marketing that works, keeps management happy

It's not unusual for an SEO marketing program to become disrupted when management feels it's not providing the desired return-on-investment. The key is to establish well-defined goals up front, create a timeline, define measurement and then get the management team on board with how the SEO marketing strategy will be implemented.

Make sure that if "Keyword X" is important to the company president, your SEO marketing strategy includes a way to optimize for that term or you have a good justification for not including it. Likewise, if management expects results in the short-term, look for good keyword terms for which optimization would generate short-term results while you continue your efforts on more important long-term keywords.

Check out this article on tips for developing an SEO marketing strategy that works and keeps the boss happy.