There's no use hiding from it, content marketing is here to stay and more important then ever.
If your business would like to show up on the first page of Google (who wouldn't?), its Penguin and Panda updates made content marketing a much more important wrench in the SEO toolkit.
In fact, a new report by the Content Marketing Institute says that 91% of business-to-business marketers engage in some form of content marketing, with businesses employing an average of 12 tactics to disseminate their content.
Among those businesses, content marketing is taking up a much larger piece of their marketing budget, an average of 33% of dollars spent in 2012.
Interested in finding which content marketing tactics are the most popular among B2B companies?
Read more about this content marketing report.