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Wednesday, May 6, 2015

A Simple Case Study of SEO Success

When Becker Pumps decided in the late summer of 2011 that it was time to take a hard look at its website with an eye toward increasing traffic and leads, it took the sensible approach and hired Pilot Fish to:
  • Perform keyword research
  • Identify the best keywords to drive additional traffic to the site
  • Rewrite the main pages of its website with those keywords in mind
  • Incorporate a strong call to action at the end of each product page
  • Add appropriate SEO-related titles and meta tags to the coding of its web pages
  • Acquire additional back links and create new content on a monthly basis

In the 3.5 years since then, the Ohio-based pump and compressor manufacturer has seen a steady increase in both key performance indicators and actual site performance, including:
  • A 90%+ increase in the number of times beckerpumps.com appears on the first page of the major search engines
  • A 73% rise in the number of visits the site receives each month
  • A 47% hike in the number of visits to the website’s contact form
  • A 91% increase in the number of visits to its Dealer Locator page

With Pilot Fish’s help, along with a good dose of foresight, dedication and hard work, Becker Pumps achieved its goals and set the foundation for continued success far into the future.



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