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Wednesday, September 16, 2015

Launch a blog to improve SEO and communications with industrial customers

Industrial companies are increasingly learning the value of using a blog to promote their business, products and services.  Many use blogs to replace web pages previously used to announce trade show calendars or press releases.

Total Grinding Solutions, a Warren, Mich.-based centerless grinder manufacturer, has launched a blog for customers and prospects to communicate centerless grinding technical tips, safety guidelines and preventive maintenance advice.

centerless grinding blog
TGS Centerless Grinders' Blog

Using a blog for this purpose enables the centerless grinding machine company to develop new content for its website on a regular basis in a format that allows interested parties to subscribe for updates.

The blog features a variety of centerless grinding-related articles, including:
Adding a blog to your website and regularly updating it helps meet Google’s “freshness” factor in its search ranking algorithm for improved SEO and provides companies a forum for regular communication with customers and site visitors.

SEO blog
Pilot Fish SEO Blog

Learn more about effective SEO techniques, visit Pilot Fish’s Industrial Marketing Blog, or contact Pilot Fish for assistance with your industrial SEO project