The question is: Should it really be up to Google to decide whether being mobile friendly is an important attribute for a business website?
Pilot Fish works primarily with B2B companies in the industrial space. The companies to which we provide web design, SEO and content-marketing services generally do not have e-commerce sites and their customers are attained through a lengthy sales cycle involving direct interaction with a salesperson.
Their websites are viewed by these companies as a lead-generator, not a deal-closer. As such, they typically just provide enough information to get their prospects to pick up the phone or fill out a contact form. Additionally, the target audience of these companies typically is a purchasing manager or product engineer, someone who will invest a fair amount of time researching vendors and solutions from the comfort of their office before actually asking anyone to quote them on a product or service.
Many of these companies provide machinery or parts, or other products used in the production of something else, like these:
- GCH Tool – manufacturer of new, spare parts and components for centerless grinders, ID grinders, OD grinders, surface grinders and double disc grinders
- item North America – manufacturer of custom aluminum structural framing, linear motion products and machine safety guarding
- Chemical Associates – U.S. supplier, marketer and distributor of natural oleochemicals used in a variety of industries and applications
- Total Grinding Solutions – manufacturer of centerless grinding machines, serving the global industrial marketplace
- T.O. Plastics -- manufacturer of custom-thermoformed packaging and product solutions
ATL -- flexographic label printer, manufacturer of disposable medical devices and complex multi-panel booklet labels
There are lots of bells and whistles available when designing a website. The key, for any company, is deciding which ones are most appropriate for the audience they need to reach.