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Friday, October 16, 2015

SEO isn't dead and keywords do matter

Every so often, you read headlines like "SEO is dead," or "Keywords don't matter any more," and wonder why you've been so focused on SEO to improve search engine rankings, traffic and lead generation for your B2B site.

The truth is, those headlines are written to get you to click into what ends up being a very technical discussion about current SEO factors, algorithm changes and how, ultimately, SEO isn't dead and keywords do still matter.

Certainly, Google has made it much more difficult to earn a first-page position than, say, in 1999. But, because everyone wised up to what it would take to get that top search engine ranking, the search engine giant was forced to change its formula, many times over, so that among hundreds of thousands or millions of web results for the same term, the company would have a way to sort out who should be at the top.

Ultimately, what that means is that SEO is not a one-and-done proposition. It requires regular attending-to, both for on-page SEO techniques and off-page link building, now more commonly called content marketing.

And, for those companies that are willing to stick with it, and do SEO the right way, the result is much better search engine rankings, higher website traffic and strong lead generation.

Take a look at these charts, which demonstrate the power of great SEO. These results come from a B2B company that took every bit of Pilot Fish's advice and implemented SEO the right way.

Learn more about how to use Google Analytics to measure SEO results for your company website.

Successful B2B SEO Results

Organic SEO Promotes Branding

Great B2B SEO Drives Website Traffic
A B2B client of Akron, Ohio, SEO and website design company Pilot Fish illustrates the value of properly implemented SEO.