With staff at so many companies stretched so thin, it's hard for most manufacturers to find the time or staff to promote the sort of interesting and important developments that occur on a regular basis at every company in the U.S.
But promoting corporate news doesn't necessarily require a big investment of resources. In fact, eight simple steps can get any company, no matter how understaffed, into a regular routine of promoting itself online.
Most importantly this isn't promotion for the sake of promotion. Properly promoting corporate news – say participation in a trade show, a new product launch, a company milestone or employee achievement – provides an amazing opportunity to:
Boost brand awareness
Improve search engine rankings
Increase qualified sales leads
Strengthen the bottom line
All of which means greater profitability for your company. And what could be more fun than that?
Remember Bill Clinton's view on economic policy -- Keep It Simple, Stupid (KISS)! As complicated as web marketing has become, there are still some very basic principles to good SEO marketing. That's what my blog focuses on. Communicating in a way easy enough for any marketing manager to understand what the most important elements to SEO marketing are and how to implement them. And, along the way, I'll share personal insights on some other topics of interest.
President of Polysort LLC and Pilot Fish, cut her teeth in PR and business writing working for trade publications owned by Crain Communications. She helped launch business pubs Plastics News and Waste News. Joined Polysort in 1995 to launch first plastics & rubber industry portal. Later launched Akron, Ohio, search engine optimization (SEO) and web design firm Pilot Fish. Specializes in web site copywriting and SEO marketing, and works with some very talented and committed people.