Our current blog post on link-building touches on how creating website content and adding new backlinks have to work hand in hand to keep a site performing well on the search engines and generating high-quality leads.
While the ideabook is new, the content itself is not - all of the images already existed, as did the descriptions. ProVia simply combined them together in a different way to create a unique piece of content.
In the process, ProVia also added nearly 30 links back to pages deep within its website, a number of which had never been linked to before.
The company already has its eye on its next content-and-backlinks masterpiece, which we’ll be sure to highlight in a future post.
Remember Bill Clinton's view on economic policy -- Keep It Simple, Stupid (KISS)! As complicated as web marketing has become, there are still some very basic principles to good SEO marketing. That's what my blog focuses on. Communicating in a way easy enough for any marketing manager to understand what the most important elements to SEO marketing are and how to implement them. And, along the way, I'll share personal insights on some other topics of interest.
President of Polysort LLC and Pilot Fish, cut her teeth in PR and business writing working for trade publications owned by Crain Communications. She helped launch business pubs Plastics News and Waste News. Joined Polysort in 1995 to launch first plastics & rubber industry portal. Later launched Akron, Ohio, search engine optimization (SEO) and web design firm Pilot Fish. Specializes in web site copywriting and SEO marketing, and works with some very talented and committed people.