Several of our clients have had great luck lately in getting their news published in industry publications.
Their strategy was simple - no, they didn’t threaten to pull their subscription nor did they offer to (wink wink nudge nudge) purchase additional advertising (which is a huge line that reputable publications never cross).
Instead, they presented their information honestly in a clear, concise manner and made sure they submitted their news via the publications’ preferred method.
Remember Bill Clinton's view on economic policy -- Keep It Simple, Stupid (KISS)! As complicated as web marketing has become, there are still some very basic principles to good SEO marketing. That's what my blog focuses on. Communicating in a way easy enough for any marketing manager to understand what the most important elements to SEO marketing are and how to implement them. And, along the way, I'll share personal insights on some other topics of interest.
President of Polysort LLC and Pilot Fish, cut her teeth in PR and business writing working for trade publications owned by Crain Communications. She helped launch business pubs Plastics News and Waste News. Joined Polysort in 1995 to launch first plastics & rubber industry portal. Later launched Akron, Ohio, search engine optimization (SEO) and web design firm Pilot Fish. Specializes in web site copywriting and SEO marketing, and works with some very talented and committed people.