When you’re in charge of your company’s,website, it can be hard to explain to coworkers and supervisors how well the site is performing - and it can be even harder to try to figure out to judge your company’s website performance even before you get to that point.
Average rank in search results is a favorite Google stat that many people like to pull out. But if your ultimate goals are to increase qualified leads and covert them into sales, your average Google rank isn’t going to provide many actionable insights.
Remember Bill Clinton's view on economic policy -- Keep It Simple, Stupid (KISS)! As complicated as web marketing has become, there are still some very basic principles to good SEO marketing. That's what my blog focuses on. Communicating in a way easy enough for any marketing manager to understand what the most important elements to SEO marketing are and how to implement them. And, along the way, I'll share personal insights on some other topics of interest.
President of Polysort LLC and Pilot Fish, cut her teeth in PR and business writing working for trade publications owned by Crain Communications. She helped launch business pubs Plastics News and Waste News. Joined Polysort in 1995 to launch first plastics & rubber industry portal. Later launched Akron, Ohio, search engine optimization (SEO) and web design firm Pilot Fish. Specializes in web site copywriting and SEO marketing, and works with some very talented and committed people.