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Tuesday, February 28, 2017

Time to Review Your CMS-based Website?

Content management systems (CMS) provide a wide variety of advantages for B2B websites: companies have greater control over the content and can post information on their own schedule rather than waiting for a vendor.

A CMS also provides a certain level of comfort for non-professionals tasked with updating their employers' websites; in most cases, all they need to do is type in the new website info and hit "submit," "publish" or "post."

But for all their benefits, CMS can introduce a whole range of issues over time, including:

  • Poor/non-existent SEO
  • Inconsistent, improperly sized or missing images
  • Broken text links on multiple pages
  • Missing videos, PDFs or other files
  • Inconsistent, unprofessional differences in font size, type and color

For a full rundown of all the issues and how to address them, make sure to read our most recent blog post.